Marketing in the age of COVID-19

COVID-19 nowadays is the most trending term in the world, due its fast spreading around the globe, and through its impact on various sectors such as education, economy, health and others. Therefore, enterprises and institutions are looking for a solution that take them out of the crisis.

However, from marketing point of view there is a question that arise which is do we need to continue marketing as usual? There are a variety of different strategies that may be employed by the marketers to achieve some control of the environment. Such strategies include practices such as: Public relations, Issues advertising, Dependence Development.

It is not the right time to talk about products, pricing, placement, and promotions. The reason behind that is customers are worrying and their attention is not on business developments or product offerings. In other words, it is the time for concentrating on firms' reputation. In addition, reputation can be built through the contribution to the social and economic development of the community, making philanthropy a priority, building awareness of both the firm and its brand, being relevant to customers as well.

To put it more simply, enterprises are suggested to do the following during this crisis; firstly, they can take advantage of available time to review their objectives, strategies, and plans. Secondly, trying to boost and building up social media as well as, updating the information. Thirdly, enterprises have to look for creative ways to help their community and those who were affected by this crisis.

In conclusion, enterprises are looking for their own objectives and there is no doubt that this is their right, but during crisis, they have to take their responsibility towards the society. In the other hand, marketers have to look at the practical reality of the global economic trade which needs to market now for the good of all mankind.